000 -LEADER |
fixed length control field |
01244cam a2200313 a 4500 |
001 - CONTROL NUMBER |
control field |
119989 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
KEPU |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20191118104026.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
990303s1998 txua b 001 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
97097635 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0030185971 (book) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780176500030 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
DLC |
Transcribing agency |
TUK |
Modifying agency |
DLC |
050 00 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415 |
Item number |
.K87 2013 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
BKurtz David L. |
9 (RLIN) |
36861 |
245 10 - TITLE STATEMENT |
Title |
Contemporary marketing : |
Remainder of title |
wired / |
Statement of responsibility, etc |
David L. Kurtz, HF (Herb) Mackenzie, Kim Snow |
250 ## - EDITION STATEMENT |
Edition statement |
2th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
Fort Worth : |
Name of publisher, distributor, etc |
Dryden Press, |
Date of publication, distribution, etc |
2010 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xli, 637p |
Other physical details |
ill. ; |
Dimensions |
29 cm. |
440 #4 - SERIES STATEMENT/ADDED ENTRY--TITLE |
Title |
The Dryden Press series in marketing |
9 (RLIN) |
1300 |
500 ## - GENERAL NOTE |
General note |
"Discovering your marketing career / by Eric Sandburg"--Disk. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references and index. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing. |
9 (RLIN) |
1001 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Kurtz, David L. |
9 (RLIN) |
1301 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Sandburg, Eric. |
Title of a work |
Discovering your marketing career. |
9 (RLIN) |
1302 |
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
a |
7 |
b |
cbc |
c |
orignew |
d |
2 |
e |
opcn |
f |
19 |
g |
y-gencatlg |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
General Circulation Books |