Marketing Intelligent Systems Using Soft Computing (Record no. 112678)
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000 -LEADER | |
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fixed length control field | 05030nam a22005055i 4500 |
001 - CONTROL NUMBER | |
control field | 978-3-642-15606-9 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | DE-He213 |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20140220084546.0 |
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
fixed length control field | cr nn 008mamaa |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 101004s2010 gw | s |||| 0|eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9783642156069 |
-- | 978-3-642-15606-9 |
024 7# - OTHER STANDARD IDENTIFIER | |
Standard number or code | 10.1007/978-3-642-15606-9 |
Source of number or code | doi |
050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | TA329-348 |
050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | TA640-643 |
072 #7 - SUBJECT CATEGORY CODE | |
Subject category code | TBJ |
Source | bicssc |
072 #7 - SUBJECT CATEGORY CODE | |
Subject category code | MAT003000 |
Source | bisacsh |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 519 |
Edition number | 23 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Casillas, Jorge. |
Relator term | editor. |
245 10 - TITLE STATEMENT | |
Title | Marketing Intelligent Systems Using Soft Computing |
Medium | [electronic resource] : |
Remainder of title | Managerial and Research Applications / |
Statement of responsibility, etc | edited by Jorge Casillas, Francisco J. Martínez-López. |
264 #1 - | |
-- | Berlin, Heidelberg : |
-- | Springer Berlin Heidelberg, |
-- | 2010. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | XIV, 478 p. |
Other physical details | online resource. |
336 ## - | |
-- | text |
-- | txt |
-- | rdacontent |
337 ## - | |
-- | computer |
-- | c |
-- | rdamedia |
338 ## - | |
-- | online resource |
-- | cr |
-- | rdacarrier |
347 ## - | |
-- | text file |
-- | |
-- | rda |
490 1# - SERIES STATEMENT | |
Series statement | Studies in Fuzziness and Soft Computing, |
International Standard Serial Number | 1434-9922 ; |
Volume number/sequential designation | 258 |
505 0# - FORMATTED CONTENTS NOTE | |
Formatted contents note | Essays -- Marketing and Artificial Intelligence: Great Opportunities, Reluctant Partners -- Data Mining and Scientific Knowledge: Some Cautions for Scholarly Researchers -- Observations on Soft Computing in Marketing -- Soft Computing Methods in Marketing: Phenomena and Management Problems -- User-Generated Content: The “Voice of the Customer” in the 21st Century -- Fuzzy Networks -- KDD: Applying in Marketing Practice Using Point of Sale Information -- Marketing – Sales Interface and the Role of KDD -- Segmentation and Targeting -- Applying Soft Cluster Analysis Techniques to Customer Interaction Information -- Marketing Intelligent System for Customer Segmentation -- Using Data Fusion to Enrich Customer Databases with Survey Data for Database Marketing -- Collective Intelligence in Marketing -- Marketing Modelling -- Predictive Modeling on Multiple Marketing Objectives Using Evolutionary Computation -- Automatic Discovery of Potential Causal Structures in Marketing Databases Based on Fuzzy Association Rules -- Fuzzy–Evolutionary Modeling of Customer Behavior for Business Intelligence -- Communication/Direct Marketing -- An Evaluation Model for Selecting Integrated Marketing Communication Strategies for Customer Relationship Management -- Direct Marketing Based on a Distributed Intelligent System -- Direct Marketing Modeling Using Evolutionary Bayesian Network Learning Algorithm -- Product -- Designing Optimal Products: Algorithms and Systems -- PRODLINE: Architecture of an Artificial Intelligence Based Marketing Decision Support System for PRODuct LINE Designs -- A Dempster-Shafer Theory Based Exposition of Probabilistic Reasoning in Consumer Choice -- E-Commerce -- Decision Making in Multiagent Web Services Based on Soft Computing -- Dynamic Price Forecasting in Simultaneous Online Art Auctions -- Analysing Incomplete Consumer Web Data Using the Classification and Ranking Belief Simplex (Probabilistic Reasoning and Evolutionary Computation). |
520 ## - SUMMARY, ETC. | |
Summary, etc | The success of companies is partly dependent on the generation of suitable knowledge upon which to base decision-making, and due to the centrality of the marketing function in organizations, marketing-related knowledge is of strategic relevance. In this connection, it is unlikely to reach a full understanding of any set of systems supporting marketing management without paying the necessary attention to the Artificial Intelligence-based methodologies applied to aid marketing-related decisions. However, as yet these methods are both under-developed and under-used. This book represents a notable and creative step forward in this respect. The editorial project has especially focused on the so-called Marketing Intelligent Systems, a cutting-edge category for marketing management support that focuses on a sophisticated treatment of knowledge by Soft Computing and other machine learning techniques. The reader will find smart reflections on this general theme from diverse world-leading marketing academics through short essays, and a collection of chapters devoted to a variety of applications – segmentation, modeling, e-commerce, etc. – using different technologies such as clustering, evolutionary algorithms, multi-agent systems, or fuzzy logic. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Engineering. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Artificial intelligence. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Engineering mathematics. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing. |
650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Engineering. |
650 24 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Appl.Mathematics/Computational Methods of Engineering. |
650 24 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Artificial Intelligence (incl. Robotics). |
650 24 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing. |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Martínez-López, Francisco J. |
Relator term | editor. |
710 2# - ADDED ENTRY--CORPORATE NAME | |
Corporate name or jurisdiction name as entry element | SpringerLink (Online service) |
773 0# - HOST ITEM ENTRY | |
Title | Springer eBooks |
776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
Display text | Printed edition: |
International Standard Book Number | 9783642156052 |
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE | |
Uniform title | Studies in Fuzziness and Soft Computing, |
-- | 1434-9922 ; |
Volume number/sequential designation | 258 |
856 40 - ELECTRONIC LOCATION AND ACCESS | |
Uniform Resource Identifier | http://dx.doi.org/10.1007/978-3-642-15606-9 |
912 ## - | |
-- | ZDB-2-ENG |
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