Transitioned Media (Record no. 110585)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03862nam a22004815i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 978-1-4419-6099-3 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | DE-He213 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20140220084509.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr nn 008mamaa |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 130531s2010 xxu| s |||| 0|eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781441960993 |
| -- | 978-1-4419-6099-3 |
| 024 7# - OTHER STANDARD IDENTIFIER | |
| Standard number or code | 10.1007/978-1-4419-6099-3 |
| Source of number or code | doi |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD28-70 |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | KNT |
| Source | bicssc |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | JFD |
| Source | bicssc |
| 072 #7 - SUBJECT CATEGORY CODE | |
| Subject category code | BUS070060 |
| Source | bisacsh |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658 |
| Edition number | 23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Einav, Gali. |
| Relator term | editor. |
| 245 10 - TITLE STATEMENT | |
| Title | Transitioned Media |
| Medium | [electronic resource] : |
| Remainder of title | A Turning Point into the Digital Realm / |
| Statement of responsibility, etc | edited by Gali Einav. |
| 264 #1 - | |
| -- | New York, NY : |
| -- | Springer New York : |
| -- | Imprint: Springer, |
| -- | 2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | XX, 168 p. |
| Other physical details | online resource. |
| 336 ## - | |
| -- | text |
| -- | txt |
| -- | rdacontent |
| 337 ## - | |
| -- | computer |
| -- | c |
| -- | rdamedia |
| 338 ## - | |
| -- | online resource |
| -- | cr |
| -- | rdacarrier |
| 347 ## - | |
| -- | text file |
| -- | |
| -- | rda |
| 490 1# - SERIES STATEMENT | |
| Series statement | The Economics of Information, Communication and Entertainment, The Impacts of Digital Technology in the 21st Century, |
| International Standard Serial Number | 1868-0453 |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introduction: The End of Media As We Know It? -- Introduction: The End of Media As We Know It? -- The Changing World of Advertising and Consumer Behavior -- TV for the Twenty-First Century: The Video Ad Model in Transition -- Branded Entertainment: How Advertisers and Networks Are Working Together to Reach Consumers in the New Media Environment -- The Evolution of Cross-Platform Media Use in the United States: Insights from Consumer Research and NBC Universal’s “Olympic Research Lab” -- The Changing Face of Traditional Media: The News Business Case Study -- We Interrupt this Program … The Cosmic Change in the “News Business” -- Mobile Social Networking and the News -- Parsing the Online Ecosystem: Journalism, Media, and the Blogosphere -- Media Reinvented: Case Studies of Transitioning into a Digital Age -- The Transition to Digital TV: A Case Study of HDTV -- The Fat Lady Still Sings: Bringing Music into the Digital Age -- How Cinema Is Digital -- Thumb Wars: Body and Mind in Video Games. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | The media industry is in transition. While some changes are readily apparent, we have not even begun to understand the impact of others. The result is one of the most fascinating times in the history of media. As digital technologies accelerate the pace of change in all facets of our lives, researchers and practitioners are exploring its impact on traditional media and social interaction. Transitioned Media brings together leading academics and media industry executives to identify and analyze the most transformative trends and issues. Themes include the effect of digital technologies on consumer behavior, new approaches to advertising and branding, social networks, the blogosphere and impact of “citizen” journalism, music and intellectual property rights, digital cinema, and video games. Underlying the chapters is an economic perspective, with an emphasis on how new business models are being developed that take the social dimensions of digital technologies into account. The result is a unique perspective on the digital media landscape and the forces that will shape it in the future. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Economics. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Economic policy. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Mass media. |
| 650 14 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Economics/Management Science. |
| 650 24 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Media Management. |
| 650 24 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Economic Policy. |
| 650 24 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Innovation/Technology Management. |
| 710 2# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | SpringerLink (Online service) |
| 773 0# - HOST ITEM ENTRY | |
| Title | Springer eBooks |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| Display text | Printed edition: |
| International Standard Book Number | 9781441960986 |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | The Economics of Information, Communication and Entertainment, The Impacts of Digital Technology in the 21st Century, |
| -- | 1868-0453 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://dx.doi.org/10.1007/978-1-4419-6099-3 |
| 912 ## - | |
| -- | ZDB-2-SBE |
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