Falkenreck, Christine.
Reputation Transfer to Enter New B-to-B Markets Measuring and Modelling Approaches / [electronic resource] : by Christine Falkenreck. - Heidelberg : Physica-Verlag HD, 2010. - digital. - Contributions to Management Science, 1431-1941 . - Contributions to Management Science, .
9783790823578
10.1007/978-3-7908-2357-8 doi
Economics.
Marketing.
Economics/Management Science.
Marketing.
e-Commerce/e-business.
HF5410-5417.5
658.8
Reputation Transfer to Enter New B-to-B Markets Measuring and Modelling Approaches / [electronic resource] : by Christine Falkenreck. - Heidelberg : Physica-Verlag HD, 2010. - digital. - Contributions to Management Science, 1431-1941 . - Contributions to Management Science, .
9783790823578
10.1007/978-3-7908-2357-8 doi
Economics.
Marketing.
Economics/Management Science.
Marketing.
e-Commerce/e-business.
HF5410-5417.5
658.8