Kotler, Philip.
Ingredient Branding Making the Invisible Visible / [electronic resource] : by Philip Kotler, Waldemar Pfoertsch. - Berlin, Heidelberg : Springer Berlin Heidelberg, 2010. - digital.
9783642042140
10.1007/978-3-642-04214-0 doi
Economics.
Industrial management.
Marketing.
Economics/Management Science.
Marketing.
Management/Business for Professionals.
HF5410-5417.5
658.8
Ingredient Branding Making the Invisible Visible / [electronic resource] : by Philip Kotler, Waldemar Pfoertsch. - Berlin, Heidelberg : Springer Berlin Heidelberg, 2010. - digital.
9783642042140
10.1007/978-3-642-04214-0 doi
Economics.
Industrial management.
Marketing.
Economics/Management Science.
Marketing.
Management/Business for Professionals.
HF5410-5417.5
658.8