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Kotler, Philip.

B2B Brand Management [electronic resource] / by Philip Kotler, Waldemar Pfoertsch. - Berlin, Heidelberg : Springer Berlin Heidelberg, 2006. - digital.

ISBN: 9783540447290

Standard No.: 10.1007/978-3-540-44729-0 doi

Subjects--Topical Terms:
Economics.
Marketing.
Economics/Management Science.
Marketing.
Management.

LC Class. No.: HF5410-5417.5

Dewey Class. No.: 658.8

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