Rossiter, John R.
Measurement for the Social Sciences The C-OAR-SE Method and Why It Must Replace Psychometrics / [electronic resource] : by John R. Rossiter. - New York, NY : Springer New York, 2011. - digital.
9781441971586
10.1007/978-1-4419-7158-6 doi
Economics.
Marketing.
Social sciences--Methodology.
Psychometrics.
Economics/Management Science.
Marketing.
Methodology of the Social Sciences.
Psychometrics.
HF5410-5417.5
658.8
Measurement for the Social Sciences The C-OAR-SE Method and Why It Must Replace Psychometrics / [electronic resource] : by John R. Rossiter. - New York, NY : Springer New York, 2011. - digital.
9781441971586
10.1007/978-1-4419-7158-6 doi
Economics.
Marketing.
Social sciences--Methodology.
Psychometrics.
Economics/Management Science.
Marketing.
Methodology of the Social Sciences.
Psychometrics.
HF5410-5417.5
658.8