"belch, george e. "
advertising and promotion: an integrated marketing communica: tion perspective/ george.e. belch - 6 ed. - usa : irwin 2002. - "xxvi, 779p.; 29 cm." - the mcgraw-hill/irwin series in marketing .
0-07-253676-4 hard cover
--
659. 1 bel
advertising and promotion: an integrated marketing communica: tion perspective/ george.e. belch - 6 ed. - usa : irwin 2002. - "xxvi, 779p.; 29 cm." - the mcgraw-hill/irwin series in marketing .
0-07-253676-4 hard cover
--
659. 1 bel