Marketing /
Roger A. Kerin ... [et al.].
- 7th ed.
- Boston, Mass. : McGraw-Hill/Irwin, c2003.
- xliii, 741 p. : col. ill. ; 29 cm.
- The Irwin/McGraw-Hill series in marketing .
Includes bibliographical references (p. 682-710) and indexes.
0072410752 0071151222 (international ed.)
2001057963
Marketing.
HF5415 / .M29474 2003
Includes bibliographical references (p. 682-710) and indexes.
0072410752 0071151222 (international ed.)
2001057963
Marketing.
HF5415 / .M29474 2003