Stanton, William J.
Fundamentals of marketing / William J. Stanton. - 6th ed. - New York : McGraw-Hill, c1981. - xvii, 604 p. : ill. ; 25 cm. - McGraw-Hill series in marketing .
Includes bibliographical references and indexes.
0070608911 : $18.95
80020113
Marketing.
Marketing--Case studies.
HF5415 / .S745 1981
658.8
Fundamentals of marketing / William J. Stanton. - 6th ed. - New York : McGraw-Hill, c1981. - xvii, 604 p. : ill. ; 25 cm. - McGraw-Hill series in marketing .
Includes bibliographical references and indexes.
0070608911 : $18.95
80020113
Marketing.
Marketing--Case studies.
HF5415 / .S745 1981
658.8