Mason, Joseph Barry.

Modern retailing : theory and practice. - 6th ed. / J. Barry Mason, Morris L. Mayer, J.B. Wilkinson. - Homewood, IL : Irwin, c1993. - xxiii, 793 p. : ill. (some col.) ; 24 cm. - The Irwin series in marketing .

Includes bibliographical references and indexes.

0256102570 0256128995 (International ed.)

92012011


Retail trade.

HF5429 / .M328 1993

658.8/7

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