"cravens, karen . "
marketing management: / karen.. cravens - 1 ed. - usa : irwin 1988. - "xx, 714p.; 24 cm." - irwin series in marketing .
includes bibliography
658. 8 cra
marketing management: / karen.. cravens - 1 ed. - usa : irwin 1988. - "xx, 714p.; 24 cm." - irwin series in marketing .
includes bibliography
658. 8 cra