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Percy, Larry.

Strategic intergrated marketing communications: theory and practice. Larry Percy, - 1 ed. - Amsterdam : Elsevier. 2008. - xi, 305p.; 25 cm.

ISBN: 978 0 7506 7980 0

Subjects--Topical Terms:
marketing

LC Class. No.: HF5415 / .P47 2008

Dewey Class. No.: 658. 8 per

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