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Westwood, John, 1947-

The marketing plan : a practitioner's guide / John Westwood. - London : Kogan Page, 1990 - 217 p. : ill. ; 24 cm.

Includes bibliographical references (p. [209]) and index.

ISBN: 0749407867 : �14.95

LCCN: 93118369

Subjects--Topical Terms:
Marketing--Management.

LC Class. No.: HF5415.13 / .W48 1990

Dewey Class. No.: 658.8/02

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