Palmer, Adrian.
Principles of services marketing / Adrian Palmer. - London ; New York : McGraw-Hill, c2005. - xi, 575 p. : ill. ; 24 cm.
Includes bibliographical references (p. [331]-340) and index.
0-07-710794-2: �18.95
94004289
Marketing--Management.
Service industries--Marketing.
HF5415.13 / .P3242 2005
Principles of services marketing / Adrian Palmer. - London ; New York : McGraw-Hill, c2005. - xi, 575 p. : ill. ; 24 cm.
Includes bibliographical references (p. [331]-340) and index.
0-07-710794-2: �18.95
94004289
Marketing--Management.
Service industries--Marketing.
HF5415.13 / .P3242 2005