Stanton, William J.

Fundamentals of marketing / William J. Stanton, Montrose S. Sommers, James G. Barnes. - 2d Canadian ed. - Toronto : McGraw-Hill Ryerson, c1977. - xv, 760 p. : graphs ; 24 cm.

Includes bibliographical references and indexes.

0070824576 : $15.95

78309122

C77-1428-3


Marketing.

HF5415 / .F86 1995

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