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"Kotler, Philip . "

principles of marketing: Philip.Kotler Gary Armtrong Peggy H Cunningham - 5th canadian ed. - usa prentice-hall 2002. - "xix,862p.; col ill 28 cm."

ISBN: 0130286419

Subjects--Topical Terms:
marketing

LC Class. No.: HF5415 / .K68 2002

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