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Marketing / Eric N. Berkowitz ... [et al.]. - 5thCanadian ed. - Toronto ; Chicago : Irwin, 2003 - xxiv, 670 p. : ill. ; 27 cm.

Includes bibliographical references (p. 727-744) and indexes.

ISBN: 0256120889

LCCN: 94077819

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .M37 2003

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