Marks, Ronald B., 1944-

Personal selling : an interactive approach / Ronald B. Marks. - 4th ed. - Boston : Allyn and Bacon, c1992. - xix, 604 p. : ill. (some col.) ; 24 cm.

Includes bibliographical references and index.

020512545X

90037659


Selling.
Selling--Psychological aspects.
Selling--Vocational guidance.

HF5438.25 / .M37 1992

658.8/5

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