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Guberman, Reuben.

Handbook of retail promotion ideas / by Reuben Guberman. - Reading, Mass. : Addison-Wesley Pub. Co., c1981. - xii, 258 p. : ill. ; 29 cm.

Includes index.

ISBN: 0201027208 : $24.95

LCCN: 80012276

Subjects--Topical Terms:
Advertising--Handbooks, manuals, etc.

LC Class. No.: HF5823 / .G78 1981

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