Marketing handbook / edited by Michael J. Thomas. - 3rd ed. - Aldershot, Hants, England ; Brookfield, Vt. USA : Gower, c1989. - xxxv, 805 p. : ill. ; 24 cm.

Includes bibliographies and index.

0566027461 : £45.00 ($90.00 U.S.)

88005554


Marketing--Handbooks, manuals, etc.

HF5415 / .M2988 1989

658.8

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