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Ferber, Robert, 1922-

Handbook of marketing research. Robert Ferber, editor-in-chief. - New York, McGraw-Hill [1974] - 1 v. (various pagings) illus. 23 cm.

Includes bibliographies.

ISBN: 0070204624

LCCN: 73012967

Subjects--Topical Terms:
Marketing research--Handbooks, manuals, etc.

LC Class. No.: HF5415.2 / .F419

Dewey Class. No.: 658.8/3

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