Bov�ee, Courtland L.
Contemporary advertising / Courtland L. Bov�ee, William F. Arens. - 2nd ed. - Homewood, Ill. : Irwin, 1986. - xxvii, 629, [45] p. : ill. (some col.) ; 28 cm. - The Irwin series in marketing .
Includes index.
Bibliography: p. [631]-[633].
0256033021
85080275
Advertising.
HF5821 / .B62 1986
659.1
Contemporary advertising / Courtland L. Bov�ee, William F. Arens. - 2nd ed. - Homewood, Ill. : Irwin, 1986. - xxvii, 629, [45] p. : ill. (some col.) ; 28 cm. - The Irwin series in marketing .
Includes index.
Bibliography: p. [631]-[633].
0256033021
85080275
Advertising.
HF5821 / .B62 1986
659.1