Eastman, Susan Tyler.
Broadcast programming, strategies for winning television and radio audiences / Susan Tyler Eastman, Sydney W. Head, Lewis Klein. - Belmont, Calif. : Wadsworth Pub. Co., c1981. - xvi, 384 p. : ill. ; 25 cm.
Includes indexes.
Bibliography: p. [359]-370.
0534008828 : $14.95
80016791
Television programs--Planning.
Radio programs--Planning.
PN1992.5 / .E18 1981
Broadcast programming, strategies for winning television and radio audiences / Susan Tyler Eastman, Sydney W. Head, Lewis Klein. - Belmont, Calif. : Wadsworth Pub. Co., c1981. - xvi, 384 p. : ill. ; 25 cm.
Includes indexes.
Bibliography: p. [359]-370.
0534008828 : $14.95
80016791
Television programs--Planning.
Radio programs--Planning.
PN1992.5 / .E18 1981