McDonald, Malcolm.
How to sell a service : guidelines for effective selling in a service business / Malcolm H.B. McDonald with John Leppard. - London : Heinemann, 1986. - 149 p. : ill. ; 24 cm. - The Marketing series . - Marketing series (London, England) .
Includes index.
043491231X (pbk.) : £10.95 0434912298 (hard)
86212510
Selling.
Service industries.
Z49 / .M396 1986
658.8
How to sell a service : guidelines for effective selling in a service business / Malcolm H.B. McDonald with John Leppard. - London : Heinemann, 1986. - 149 p. : ill. ; 24 cm. - The Marketing series . - Marketing series (London, England) .
Includes index.
043491231X (pbk.) : £10.95 0434912298 (hard)
86212510
Selling.
Service industries.
Z49 / .M396 1986
658.8