Dalrymple, Douglas J.
Marketing management : text and cases / Douglas J. Dalrymple, Leonard J. Parsons. - 2d ed. - New York : Wiley, c1980. - xii, 721 p. : ill. ; 24 cm. - Wiley series in marketing .
Includes bibliographical references and indexes.
0471036064 : $17.95 (est.)
79024833
Marketing--Management.
Marketing--Management--Case studies.
HF5415.13 / .D32 1980
658.8
Marketing management : text and cases / Douglas J. Dalrymple, Leonard J. Parsons. - 2d ed. - New York : Wiley, c1980. - xii, 721 p. : ill. ; 24 cm. - Wiley series in marketing .
Includes bibliographical references and indexes.
0471036064 : $17.95 (est.)
79024833
Marketing--Management.
Marketing--Management--Case studies.
HF5415.13 / .D32 1980
658.8