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Robertson, Andrew Beaumont, 1921-

Strategic marketing : a business response to consumerism / [by] Andrew Robertson. - London : Associated Business Programmes, 1978. - xxxi, 152 p. ; 23 cm.

Includes bibliographical references and index.

ISBN: 0852270666

LCCN: 78318920

Nat. Bib. No.: GB78-19350

Subjects--Topical Terms:
Marketing--Social aspects.
Consumer protection.
Consumer protection--Case studies.

LC Class. No.: HF5415 / .R5535 1978.

Dewey Class. No.: 658.8

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