Clow, Kenneth E.; Baack, Donald; Peloza, John,; Wang, hong
Integrated advertising, promotion & marketing communications Clow, Kenneth E.; Baack, Donald; Peloza, John,; Wang, hong - xxiii, 515 pages 28cm
0-13-186622-2
HF5415.123 / C56 2007
Integrated advertising, promotion & marketing communications Clow, Kenneth E.; Baack, Donald; Peloza, John,; Wang, hong - xxiii, 515 pages 28cm
0-13-186622-2
HF5415.123 / C56 2007