Entrepreneurship for rural start-ups : lessons and guidance for new venture creation /
edited by Gloria Jiménez-Marín, Alejandro López Rodríguez, Miguel Torres García and José Guadix Martín.
- 1 online resource (xiv, 84 pages).
- Routledge focus on business and management .
"Entrepreneurs who start out with no network, no money, no market and scarce resources find a big contrast between what they read in books and the success stories from the Valley and their reality, specially first-timers. Most entrepreneurial books focus on the Business Canvas Model, simplifying the process of building a start-up. Many entrepreneurs who have no previous business experience embrace quick and lean methods without the foundations needed to build solid value proposals. This book stands out because it deals with entrepreneurship in environments far removed from large cities with fewer infrastructures, connections and resources but which also need companies that provide services to citizens and society. This book focuses on the basics, treating each part of the business canvas as a discipline itself that must be mastered. The book illustrates key lessons learned and offers guidance on essential topics for new venture success in mainstream markets. It expands critical lessons learned and points of guidance across several key topics for new venture creation. Noteworthy is the role of context, financial understanding, building business development skills and start-up communications. Entrepreneurship for Rural Start-ups will be of interest to students, academics and researchers in the field of entrepreneurship, and will be of use to individuals looking to start a local business to take advantage of the rural environment and the possibilities it offers"--
9781003057239 1003057233 9781000369298 1000369293 9781000369250 1000369250
10.4324/9781003057239 doi
Entrepreneurship.
New business enterprises.
Rural industries.
BUSINESS & ECONOMICS / Entrepreneurship
BUSINESS & ECONOMICS / Leadership
BUSINESS & ECONOMICS / International / General
HB615 / .E77835 2021
658.1/1
"Entrepreneurs who start out with no network, no money, no market and scarce resources find a big contrast between what they read in books and the success stories from the Valley and their reality, specially first-timers. Most entrepreneurial books focus on the Business Canvas Model, simplifying the process of building a start-up. Many entrepreneurs who have no previous business experience embrace quick and lean methods without the foundations needed to build solid value proposals. This book stands out because it deals with entrepreneurship in environments far removed from large cities with fewer infrastructures, connections and resources but which also need companies that provide services to citizens and society. This book focuses on the basics, treating each part of the business canvas as a discipline itself that must be mastered. The book illustrates key lessons learned and offers guidance on essential topics for new venture success in mainstream markets. It expands critical lessons learned and points of guidance across several key topics for new venture creation. Noteworthy is the role of context, financial understanding, building business development skills and start-up communications. Entrepreneurship for Rural Start-ups will be of interest to students, academics and researchers in the field of entrepreneurship, and will be of use to individuals looking to start a local business to take advantage of the rural environment and the possibilities it offers"--
9781003057239 1003057233 9781000369298 1000369293 9781000369250 1000369250
10.4324/9781003057239 doi
Entrepreneurship.
New business enterprises.
Rural industries.
BUSINESS & ECONOMICS / Entrepreneurship
BUSINESS & ECONOMICS / Leadership
BUSINESS & ECONOMICS / International / General
HB615 / .E77835 2021
658.1/1