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Marshall, Greg W.

Essentials of marketing management / Greg W. Marshall, Mark W. Johnston. - New York, NY : McGraw-Hill/Irwin, c2011. - xxiv, 371p ill. ; 29 cm.

Includes bibliographical references and index.

ISBN: 9780078028786 (pbk. : alk. paper) 0078028787 (pbk. : alk. paper)

LCCN: 2009049181

Subjects--Topical Terms:
Marketing--Management.

LC Class. No.: HF5415.13 / .M37 2011

Dewey Class. No.: 658.8

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