"davis, kenneth r. "
marketing management: / kenneth.r. davis - 5 ed. - usa : john wiley & sons 1985. - "xviii, 841p.; 24 cm."
includes bibliography
0-471-89532-6 hard cover
marketing-management
658. 8 dav
marketing management: / kenneth.r. davis - 5 ed. - usa : john wiley & sons 1985. - "xviii, 841p.; 24 cm."
includes bibliography
0-471-89532-6 hard cover
marketing-management
658. 8 dav