Baker, Michael John.

Marketing new industrial products / Michael J. Baker. - London : Macmillan, 1975. - xiv, 209 p. ; 23 cm.

Includes index.

Bibliography: p. [192]-207.

0333155726 : $26.00 (U.S.)

75329712

GB***


Product management.
New products.

HF5415.15 / .B34

658.8

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