Arens, William F.
Contemporary advertising / William F. Arens. - 11th ed. - Boston, Mass. : McGraw-Hill, 2008. - xl, 614 [80]p. : col. ill. ; 28 cm. - McGraw-Hill/Irwin series in marketing .
Includes indexes.
0072964723 (alk. paper)
2005041457
Advertising.
HF5821 / .A74 2008
Contemporary advertising / William F. Arens. - 11th ed. - Boston, Mass. : McGraw-Hill, 2008. - xl, 614 [80]p. : col. ill. ; 28 cm. - McGraw-Hill/Irwin series in marketing .
Includes indexes.
0072964723 (alk. paper)
2005041457
Advertising.
HF5821 / .A74 2008