Lovelock, Christopher H.
Principles of service marketing and management / Christopher Lovelock, Lauren Wright. - Upper Saddle River, N.J. : Prentice Hall, 1999. - xvii, 414 p. : ill. (some col.) ; 29 cm.
Includes bibliographical references (p. 388-396) and index.
013676875X
98049946
Service industries--Marketing.--United States
Service industries--Management.--United States
HD9981.5 / .L68 1999
Principles of service marketing and management / Christopher Lovelock, Lauren Wright. - Upper Saddle River, N.J. : Prentice Hall, 1999. - xvii, 414 p. : ill. (some col.) ; 29 cm.
Includes bibliographical references (p. 388-396) and index.
013676875X
98049946
Service industries--Marketing.--United States
Service industries--Management.--United States
HD9981.5 / .L68 1999