Dalrymple, Douglas J.
Marketing management : text and cases / Douglas J. Dalrymple, Leonard J. Parsons. - 7th ed. - New York : J. Wiley, c2000. - xii, 707 p. : ill. ; 26 cm.
Includes bibliographical references and index.
0471332380
00268990
Marketing--Management.
Marketing--Management--Case studies.
HF5415.13 / .D35 2000
Marketing management : text and cases / Douglas J. Dalrymple, Leonard J. Parsons. - 7th ed. - New York : J. Wiley, c2000. - xii, 707 p. : ill. ; 26 cm.
Includes bibliographical references and index.
0471332380
00268990
Marketing--Management.
Marketing--Management--Case studies.
HF5415.13 / .D35 2000