Smith, Ronald D., 1948-
Strategic planning for public relations / Ronald D. Smith. - 4th ed. - New York : Routledge, Taylor & Francis Group, 2013. - xxxv, 520 p. : ill. ; 24 cm.
Includes bibliographical references (p. [495]-505) and index.
9780415506762 (pbk.) 9780203081242 (ebook)
2012023104
Public relations.
Strategic planning.
HM1221 / .S77 2013
Strategic planning for public relations / Ronald D. Smith. - 4th ed. - New York : Routledge, Taylor & Francis Group, 2013. - xxxv, 520 p. : ill. ; 24 cm.
Includes bibliographical references (p. [495]-505) and index.
9780415506762 (pbk.) 9780203081242 (ebook)
2012023104
Public relations.
Strategic planning.
HM1221 / .S77 2013