Best, Roger J.
Market-based management : strategies for growing customer value and profitability / Roger J. Best. - 5th ed. - Upper Saddle River, N.J. : Pearson Prentice Hall, c2009. - xxvii, 515 p. : ill. ; 23 cm.
Includes bibliographical references and index.
9780132336536 (pbk. : alk. paper) 0132336537 (pbk. : alk. paper)
2008004557
Marketing--Management.
HF5415.13 / .B46 2009
Market-based management : strategies for growing customer value and profitability / Roger J. Best. - 5th ed. - Upper Saddle River, N.J. : Pearson Prentice Hall, c2009. - xxvii, 515 p. : ill. ; 23 cm.
Includes bibliographical references and index.
9780132336536 (pbk. : alk. paper) 0132336537 (pbk. : alk. paper)
2008004557
Marketing--Management.
HF5415.13 / .B46 2009