Strategic management : logic & action /
Anne Sigismund Huff ... [et al.].
- Hoboken, NJ : John Wiley & Sons, c2009.
- xvi, 432 p. : col. ill. ; 24 cm.
Includes bibliographical references and index.
Defining strategy -- Developing resources -- Serving customers -- Seeking opportunity -- Competing with rivals -- Specifying a business model -- Considering corporate strategy -- Thinking globally -- Acting responsibly -- Ensuring execution -- Managing knowledge -- Providing leadership -- Personal strategizing.
9780471017936 (pbk.) 0471017930 (pbk.)
2008009618
Strategic planning.
Management.
HD30.28 / .S73 2009
Includes bibliographical references and index.
Defining strategy -- Developing resources -- Serving customers -- Seeking opportunity -- Competing with rivals -- Specifying a business model -- Considering corporate strategy -- Thinking globally -- Acting responsibly -- Ensuring execution -- Managing knowledge -- Providing leadership -- Personal strategizing.
9780471017936 (pbk.) 0471017930 (pbk.)
2008009618
Strategic planning.
Management.
HD30.28 / .S73 2009