Pearce, John A.
Formulation, implementation, and control of competitive strategy / John A. Pearce II, Richard B. Robinson, Jr. - 8th ed. - Boston, Mass. : McGraw-Hill/Irwin, c2003. - xxiv, 344, [14] p. : ill. ; 25 cm.
Includes bibliographical references and index.
0072488522 (pbk. : alk. paper)
2002067159
Strategic planning.
Strategic planning--Case studies.
HD30.28 / .P33 2003
Formulation, implementation, and control of competitive strategy / John A. Pearce II, Richard B. Robinson, Jr. - 8th ed. - Boston, Mass. : McGraw-Hill/Irwin, c2003. - xxiv, 344, [14] p. : ill. ; 25 cm.
Includes bibliographical references and index.
0072488522 (pbk. : alk. paper)
2002067159
Strategic planning.
Strategic planning--Case studies.
HD30.28 / .P33 2003