Boone, Louis E.
Contemporary marketing / Louis E. Boone, David L. Kurtz. - 2nd ed. - Mason, OH : Thomson South-Western, 2010. - p. cm.
9780324540529 (student ed.) 0324540523 (student ed.) 9780324359299 (student ed. with CD) 0324359292 (student ed. with CD) 9780324540512 (instructor's ed.) 0324540515 (instructor's ed.) 9780324641868 (instructor's ed. with CD) 0324641869 (instructor's ed. with CD)
HF5415 / .B66 2007
Contemporary marketing / Louis E. Boone, David L. Kurtz. - 2nd ed. - Mason, OH : Thomson South-Western, 2010. - p. cm.
9780324540529 (student ed.) 0324540523 (student ed.) 9780324359299 (student ed. with CD) 0324359292 (student ed. with CD) 9780324540512 (instructor's ed.) 0324540515 (instructor's ed.) 9780324641868 (instructor's ed. with CD) 0324641869 (instructor's ed. with CD)
HF5415 / .B66 2007