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Kotler Philip

Marketing management : Philip Kotler, Peggy Cunningham. - 10th canadian ed. - usa usa : Prentice Hall, 2004 - xxxviii, 775p. : col. ill. ; 28 cm.

Includes biblioraphical references and indexes.

ISBN: 013039713X

LCCN: 2008339685

LC Class. No.: HF5415.13 / .K68 2004

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