BKurtz David L.
Contemporary marketing : wired / David L. Kurtz, HF (Herb) Mackenzie, Kim Snow - 2th ed. - Fort Worth : Dryden Press, 2010 - xli, 637p ill. ; 29 cm. - The Dryden Press series in marketing .
"Discovering your marketing career / by Eric Sandburg"--Disk.
Includes bibliographical references and index.
0030185971 (book) 9780176500030
97097635
Marketing.
HF5415.K87 2010
Contemporary marketing : wired / David L. Kurtz, HF (Herb) Mackenzie, Kim Snow - 2th ed. - Fort Worth : Dryden Press, 2010 - xli, 637p ill. ; 29 cm. - The Dryden Press series in marketing .
"Discovering your marketing career / by Eric Sandburg"--Disk.
Includes bibliographical references and index.
0030185971 (book) 9780176500030
97097635
Marketing.
HF5415.K87 2010