Kerin, Roger A.
Marketing : the core / Roger A. Kerin, Steven W. Hartley, William Rudelius. - 2nd ed. - Boston, Mass. : McGraw-Hill/Irwin, c2007. - xxxiii, 425, G5, CN16, CR2, I28 p. : ill. (chiefly col.), col. map ; 28 cm.
Includes bibliographical references (p. CN-CN16) and indexes.
0072999896 (alk. paper) 0073215740 9780072999891 9780073215747
2005055463
Marketing.
HF5415 / .K45 2007
Marketing : the core / Roger A. Kerin, Steven W. Hartley, William Rudelius. - 2nd ed. - Boston, Mass. : McGraw-Hill/Irwin, c2007. - xxxiii, 425, G5, CN16, CR2, I28 p. : ill. (chiefly col.), col. map ; 28 cm.
Includes bibliographical references (p. CN-CN16) and indexes.
0072999896 (alk. paper) 0073215740 9780072999891 9780073215747
2005055463
Marketing.
HF5415 / .K45 2007